While giving a gift at end of year is a must, giving a gift throughout the year, almost randomly, will help make a lasting impression and help the gift to stand out. Remember a client maybe receiving dozens of gifts at the end of year but none during dreary January...
Talking about a personalised knife can be difficult and out of most people’s area of interest while a gift that everybody can relate to, like a gourmet gift, is much easier to find common ground to start a conversation.
Be aware of the image a gift will give. A gift message with subtle branding gets your brand on their mind without going down the “cringe-worthy and tacky” such as a branded-photo-logo on anything. Your gifts should never be seen as a bribe or a means of influence but...
